Do you feel like your book sales have taken a dip? It’s normal for book sales to lower after the initial book launch. After the book launch is long gone be sure to keep current on your book’s target market.
If there is a particular group/market that you target? Continue to visit places they are online. Visit forums they go to or become active in the Facebook or LinkedIn groups. Continue to build relationships with your readers. Ask questions or input for your next book.
The cost of retaining a current customer is only ten percent of the cost of getting a new customer, so you want to continue to nurture your relationships with people that have already bought your book so they will buy something else from you in the future.
The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.
The main purpose of relationship marketing is to create and maintain relationships with current and new clients. One way is to create an online newsletter and send a newsletter out at least once a month.
Never give up. And most importantly, be true to yourself.
Write from your heart, in your own voice, and about what you believe in.
I had the pleasure of interviewing my friend, Melanie Jacob where we talked about nutrition for our family. Melanie Jacob is the owner of Nutrition Therapy LLC where she is a nutritionist that specializing in of eating disorders. She is a mother, wife, daughter and an active member of the Detroit community. Melanie gives us tips on how we can keep our family healthy with healthy habits.
Links mentioned in the Interview are
I hope you had a wonderful week. The last week of August was the craziest week I’ve had in a long time. Both my sons had a swimming class at 9 in the morning. Monday, after their classes we had to drive to Dayton OH to see an ailing relative drive back after 5 hours after staying and visiting. Tuesday morning swimming class and work and with the time I have left over, it was running around my brother in law’s small outdoor wedding that I was coordinating. So you can say that someone had a busier week then you. Update 9/17/2013. Unfortunately my aunt past away a couple of weeks ago, now I’m so glad that I took time out of my busy schedule to see her. I know, you didn’t expect all this for a blog article about WordPress did you? Rest in Peace Aunt Joan.
I’ve learned from my share of mistakes working on WordPress over the years. I summarized in 5 points that you must know to have a successful stable website. These 5 points deals with more housekeeping than marketing.
- Always do a backup of your files on your site. Don’t rely on the hosting company to do it for you.
- Do an XML backup as well by going into the Tools>Export everything.
- Delete any plugins that are inactive.
- Update all plugins when they are updated.
- Always keep the WordPress version up to date.