Do you feel like your book sales have taken a dip? It’s normal for book sales to lower after the initial book launch. After the book launch is long gone be sure to keep current on your book’s target market.
If there is a particular group/market that you target? Continue to visit places they are online. Visit forums they go to or become active in the Facebook or LinkedIn groups. Continue to build relationships with your readers. Ask questions or input for your next book.
The cost of retaining a current customer is only ten percent of the cost of getting a new customer, so you want to continue to nurture your relationships with people that have already bought your book so they will buy something else from you in the future.
The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.
The main purpose of relationship marketing is to create and maintain relationships with current and new clients. One way is to create an online newsletter and send a newsletter out at least once a month.