book marketingBook marketing on the internet today has changed dramatically over the past ten years. Today’s techniques for promoting and selling your books on the internet requires an expanding array of multimedia features and capabilities, much different from days past. Below is a technique and approaches every book marketer should consider including in their efforts to increase website traffic, sales and revenues.

One of the most important ways to build your trust among your potential customers is to get involved somehow with teaching this topic to others. Even if it is a basic and simple process or procedure, the process of thinking through, writing it out, developing lesson plans, etc. will be invaluable to you. Once developed, separate the materials into small sections for delivery and distribution on the Internet.

There are a number of ways to market the materials to potential customers.

  • Creating weekly blog posts
  • Set the individual segments up into an email marketing auto responder program that sends the messages out to a list of clients and customers over a predetermined frequency.

With distribution in this method, it gives you the perfect opportunity to include small “snippets” of promotion for your book and builds a reputation of trust among your clients or future customers. You will be amazed at how effective this particular technique is. Not only will it give you help with sales but it will reinforce your knowledge in those areas that you were already familiar with.

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