Many writers ask me how they can promote their books online. Well there are hundreds of ways to promote your book online but I don’t want to overwhelm you with too many that you get discouraged and quit. I have narrowed it down to 6 easy ways to promote your books online that you can do on a weekly basis. First my biggest disappointment in the book promoting business is that some authors don’t have their book in an eBook format such as the Kindle version. Even authors who had their books published 10 years ago needs to have a company convert it so it can be sold online. I pass up many books because I prefer most of my books to be in a Kindle format and I get it right then and don’t have to wait until it comes in the mail. Ok, I’m getting off my soap box for now.
- Create a website with a blog (a self-published WordPress is the best). Write a blog post related to you book at least one a week.
- Share stand alone quotes from your books on social media sites such as Facebook, Twitter or LinkedIn.
- Create periodic press releases about an activity you’ve done that relates to your book.
- Develop relationships online. Join Facebook and LinkedIn groups and comment on other people’s posts.
- Post articles on third party websites such as SelfGrowth.com or ezinearticles.com.
- A great way to promote your book is to create a Google AdWords campaign. It it can be a large learning curve. Right now I’m having a special for authors that want to promote their books via Google Adwords.
Okay I’m sure you’re thinking “How can I fit all this into my schedule?” Well you can take an hour out of each day to do one of the things above. For an example:
- Monday -Write and post a blog post to your website. Connect your site up where your post gets automatically posted to your Facebook, Twitter account.
- Tuesday – Copy several quotes from your book and schedule them in Hootsuite.
- Wednesday – (Monthly) Write a press release and post on a free online press release website. Every other Wednesday after that focus just on copying it and pasting it into other sites.
- Thursday – Read posts from groups on Facebook and LinkedIn and comment on them.
- Friday – Post the article that you wrote on Monday on SelfGrowth.com or ezinearticles.com
I suggest getting a timer so you won’t spend hours and hours online. It’s very easy to lose track of time. What are you waiting for? People are waiting for you to share your knowledge and expertise.